Pretty much everybody has a great website these days. So standing out from the crowd can be a problem. In the kingdom of bald men the one haired man is king.
So what is this hair?
Stories run back through the history of humanity to before writing, right back to the first campfires, long before memory. They were what to do in the evening while everyone picked bits of mammoth from between their teeth.
Stories have many forms and purposes. From the story maps, through ones about how things generally work in nature they range to the entertainment we most commonly associate them with today. They are an engaging and ingenuous way of passing on knowledge and allow the listener to rehearse their own response to a challenge.
They make an argument for a solution to a problem. And that's what a business does too. Bringing the power of storytelling to the problem of making your business case seems like a pretty good idea.
Amongst the other things we do at i-catching movies we also make film profiles that make an argument. They are designed to convince on both logical and emotional levels so that the audience no longer asks '...ah but what about...?'
The result is a film designed to be part of a website which engages audience interest because it talks about their problems first and your solution second.
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